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OUR OUTREACH PROCESS
Visual Identity
The logo design is the key design element in your identity and completing it to final is the first task. The logo finalization process is as below:
Step 1 - Discovery
A great logo is an expression of the church vision, it's message, it's values, culture and people. That’s why we start our branding design with some good, quality conversations. We want to learn as much as possible about your church/ ministry’s culture, values and the way you interact with your community; then we use that as framework for our logo designs.
Step 2 - Sketch
We sketch and we sketch some more to get rough concepts to paper quickly to see the possibilities and explore different angles. We will pick a handful of really good ideas that clearly stand out from the rest, and will share them with you in their rough form.
Step 3 - Presentation
Based on your feedback and our expertise we transfer the selected sketches to the computer, add color, choose a font and add dimension and share the revised logos with you.
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Step 4 - Improvement
Our branding packages includes two to three refinements. Based on your feedback on the revised logos, we take the selected logo for finalization, create a couple of color and font variations and share them with you for final approval.
Step 5 - Style Guide
Once a final logo is chosen we begin to design the visiting cards, letterhead and envelope. And then craft a simple style guideline. It will contain the logo, in multiple file formats, the font or fonts used, color palette options, layout guidelines, and more. We do this so that others, down the road, can create designs and marketing materials that will have a cohesive look and feel.
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Online Identity
Once the brand identity is done, we will start working on the website and social media pages.
Our complete Website creation process is as below:
Step 1 - Registering a Domain Name
Step 2 - Hosting Your Site
Step 3 - Planning Your Website
Step 4 - Creating wire-frame
Step 5 - Designing and Building Your Website
Step 6 - Publishing Your Website
Step 7 - Promoting Your Website
Step 8 - Maintaining Your Website
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** We offer content writing service on request. We also offer website maintenance service.
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Building Social media presence
After creating your website, we will start working on your church's Facebook, Twitter, Instagram, YouTube pages. We also maintain social media pages.
Church Advertising
Once the logo is approved as final and the website is up and running, we will start working on the marketing and advertising.
Step 1 - Brief
We will give you a questionnaire for the advertising creative process. We receive the brief from you through the questionnaire as well as the initial discussion. Please be as detailed as you can in your answers as this provides us with important information for us to utilize in the creative process.
Step 2 - Communication Ideas
Based on your brief, we will do our research and brainstorming and come up with the core communication ideas. At this stage, we will share the ideas with you for your feedback and finalization of a communication.
Step 3 - Creatives and Media
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Once the communication is finalized, we will start working on the creatives as well as the advertising channels (mediums), which will potentially bring the most productive results.
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Step 4 - Improvement
We are open to revisions and/ or improvements when it offers betterment of the creatives.
Step 5 - Approval
Once you have given final approval on the creatives, we will begin to run the campaign for you.
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